The Cliffs of Moher Experience in County Clare has won a Gold Award and the accolade of ‘Best Visit’ in Ireland at the annual CIE Tours International Awards of Excellence. The awards, which are based on feedback received from customers of CIE Tours International throughout the year, were presented at a ceremony held in the Irish Emigration Museum in Dublin recently. The annual award scheme acknowledges tourist attractions which achieve a customer satisfaction rating in excess of 90%. The winners are chosen from an independent valuation of feedback surveys completed by over 30,000 CIE Tours International customers. Meanwhile, 1,136,868 people visited the Cliffs of Moher Experience last year during 2022. FITs (Fully Independent Travellers) were up by 5% on 2019, the last full year of operation before the pandemic, while the majority (41%) of visitors were from the United States with Republic of Ireland residents making up 29% of the overall visitor number. Other visiting nationalities included the UK (7%), Canada and Germany (both 4%), and Spain, France and Italy (each 3%). Ireland’s most visited natural attraction also recorded a 66% increase in online bookings this year compared to 2019. Accepting the CIE Tours International Awards of Excellence Gold Award today, Cathaoirleach of Clare County Council Tony O’Brien said the win is a vote of confidence in the efforts of management and staff at the Cliffs of Moher to continually seek new ways of further enhancing the overall visitor experience at Ireland’s most visited natural attraction.The Cliffs of Moher Experience was also named winner of ‘Ireland’s Best Visitor Attraction’ in The Irish Independent’s annual Reader Travel Awards for 2023. 2022 also saw the Cliffs secure ‘Great Place To Work’ Certification, Clare FM Best Tourist Attraction in ‘Best in Clare’ Awards as voted by Clare people, and Best Use Of Digital Marketing And Social Media at the Clare Chamber Awards. The Cliffs of Moher Experience is a signature discovery point on Fáilte Ireland’s Wild Atlantic Way, a main Geosite of the Burren & Cliffs of Moher UNESCO Geopark, a Special Protection Area for Birds and Wildlife and is a wholly owned tourism asset of Clare County Council. The development of a long-term strategy and site masterplan for the Clare visitor attraction also is ongoing. The core focus of the Cliffs of Moher Strategy 2040 is the future protection of the site and delivery of economic benefit for the wider region.
Visit www.cliffsofmoher.ie for more. Photograph: Cliffs of Moher Experience Director Geraldine Enright and Cathaoirleach of Clare County Council Tony O’Brien pictured at the annual CIE Tours International Awards of Excellence in Dublin where the Cliffs of Moher Experience won a Gold Award and the accolade of ‘Best Visit’ in Ireland.